Nauseatingly untalented, Cameron Diaz is also nauseatingly ubiquitous in Tokyo. Paid a reported US$6 million for 3 hours work (good if you can get it), she appears in commercials for Japan’s leading cell phone provider, Soft Bank. Godzilla-sized TV screens attached to buildings in unavoidable shopping hubs like Shibuya and Shinjuku replay her commercials ad infinitum (the term is particularly apt here), like Soft Bank wants to get their $6 million worth out of her. Does advertising by associative imagery really still work? Way to go perpetuating the ditzy blonde persona of Californian females. Males fare better. We’re represented by Brad Pitt…
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